Strategic Leadership
I’m a data-driven strategist and a true people person, known for building strong relationships and driving alignment across teams. I leverage research and analytics to inform decisions while balancing business goals and user needs. With a natural ability to navigate complex stakeholder dynamics, I foster collaboration and clear communication at every level. Whether presenting to executives or working hands-on with developers, I ensure every voice is heard and every decision is backed by insight.
Case Study: AI Tools for Army Special Forces
Project Background: As part of my role at Iron EagleX, I had the opportunity to work with the US Army Special Operations Command's AI Division. I served as the UX and Product Strategy lead on a team of soldiers and civilians, contributing product designs and strategic guidance to AI-driven apps used by Special Forces soldiers.
Goals Achieved
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End-to-end design and strategic planning for 5+ products in a startup environment
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Balance between user-communicated needs and military leadership goals
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Collaborated with client to refine strategic direction for each new product, create go-to-market strategy for potential users
Artifacts Created
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Executive presentation materials communicating vision and strategy to a variety of audiences
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Long-term roadmap, used in both high-level and detailed PI planning
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Marketing and communication materials for product evangelism to potential user groups
Lessons Learned
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Defense industry best practices and subject matter expertise
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Stakeholder communication and relationship management
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AI and DevOps fundamentals for use in project planning and strategic considerations
Case Study: Cross-Functional Team Leadership
Project Background: During my time at Valtech, I worked with the communications team at Baystate Health to lead an end-to-end redesign of their organization's website. As the Product Design lead, I defined the client's long-term digital strategy, managed junior designers, and collaborated with cross-functional team leads to ensure timely and cost-effective delivery.
Goals Achieved
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User-driven digital experience which met the needs of target audiences while balancing unique client business case
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Enhanced client's competitiveness and patient pool in their local market
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Developed long-term strategic roadmap, leading to adoption of 2 additional contracts by client
Artifacts Created
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Consumer-centric healthcare system site which balanced needs of academic and patient user groups
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Technical specifications and handoff documentation used across teams
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Strategic vision documentation for long-term use by client team
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New business proposals, pitch decks, and resource allocation estimates
Lessons Learned
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Client relationship management and communication
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Management of junior designers allocated to the project
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Project and feature scoping with cross-functional teams
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New business prospecting and contract proposal development
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Strategic roadmap presentation to diverse audiences
